Born Lovely

Sarah Jessica Parker Born Lovely is always timeless, forever lovely. A celebration of inner beauty begins. discover a vibrant heart of lush florals, a burst of sparkling fruits, and the elegance of clean woods. Lively and radiant. the fresh and lovely scent of pastel freesia flowers is infused with sparkling cassis and an unexpected twist of spicy cedarwood.

Sarah Jessica Parker Born Lovely inspired by the loveliness all women are born with, born lovely captures the youthful elegance and grace of modern femininity. today’s bright personalities front a modern campaign, set in a sunlit NYC studio and referencing casual, ballet inspired style. Sarah Jessica Parker created this up-to-date fragrance concept to invite a new generation of women into the lovely world.