Mascara is the final yet most important touch you should be adding to your eyes. Without mascara, your eyelashes have no way of standing out against the rest of your stunning eye makeup, so make sure you choose a mascara that’s going to lengthen your lashes to maximum effect.

It’s important to choose a high quality mascara if you want to avoid beauty disasters such as clumping or drying out your lashes. Our mascaras at The Beauty Store have been chosen especially for their quality, so you can expect to see big beauty names such as Estee Lauder, Yves Saint Laurent and NYX Cosmetics as you browse our collection.

Once you’ve found the right mascara for you, you need to make sure that you’re getting the best from it by applying it properly! Wiggle the brush into your lashes so that the mascara attaches itself to the base of your lashes then gently sweep upwards right to the tip of the lash for a beautiful and eye-widening effect! Browse our full collection of eye makeup to complete your look.

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